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Welcome to the webBRIEFCASE business and IT glossary. If you can't find the work / phrase you're looking for: search for it below, since it may be elsewhere on this site.

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Welcome to the webBRIEFCASE business and IT glossary. If you can't find the work / phrase you're looking for: search for it below, since it may be elsewhere on this site.

If you still can't find it, contact support@webBRIEFCASE.com.

The page fold is an imaginary horizontal line across a web page where a user has to scroll up to see past. Web developers will often try to ensure key items are shown above the page fold. The page fold is in different positions on different screens, depending on the screen size.

When a real user visits a web page, a page impression is counted. Only one page impression is counted regardless of how many times the users visits that page in a session. Page impressions is a better measure that hits.

A page impression is where a website servers a web page. The number of page impressions delivered over a particular period is a better measure of a website popularity that hits. An even better measure is unique visitors or unique users.

See: Proof of concept

Programming is almost synonymous with software development and is the act of writing or modifying software.

An activity which may be justified simply because it will prove a concept to be true or false. The PoC may be a scaled down version of a larger activity (e.g. project) to implement a full solution.


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