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Description: Every activity should result in a benefit. Sometimes, starting or progressing an activity may require the description of the benefit of the activity. Without a suitable benefit, the activity should not be started, or should be halted. It is not always easy to describe the benefit of an activity in terms of monetary reward, and sometimes it is therefore necessary to describe intangible benefits, e.g. more website visitors. Benefits which are aligned to an organisations strategic objectives are more likely to receive approval from senior managers.

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